2007. Moreover, her bleak prognosis for the future of feminism, while certainly justifiable, leaves little room for post-feminists themselves to begin engaging with questions of subjectivity, inequality, and power in neo-liberal capitalist societies." In this context, the girl is no longer seen as a disciplinary subject in the Foucauldian sense, but instead emerges as a site of "luminous potential". Her current research area includes Feminist Theory, Gender and the Modern Work Economy, Gender and Popular Culture, The Global Fashion Industry, New Forms of Labour in the Creative Economy and Start Ups and Social Enterprise. Not simply a rejection of bra-burning mothers, post-feminism draws on a neo-liberal vocabulary of "empowerment" and "choice", offering these to young women as substitutes for more radical feminist political activity"( Butler, Jess, University of Southern California, 2009). Challenging the most basic assumptions of the ′end′ of feminism, this book argues that invidious forms of gender re-stabilisation are being re-established. You can download the paper by clicking the button above. Interrogating Postfeminism: Gender and the Politics of Popular Culture. [7], Her essay "CLUBS TO COMPANIES: NOTES ON THE DECLINE OF POLITICAL CULTURE IN SPEEDED UP CREATIVE WORLDS" published in Cultural Studies in 2002 is an assessment of the transformations UK culture industries have undergone and the consequences these have had on creative work. Angela McRobbie. "Settling Accounts with Subcultures: A Feminist Critique". Since her early research on girls and young women’s cultural practices McRobbie has exposed masculine biases embedded in subcultural studies. The following is some commentary on her work. Post Feminism and Popular Culture: Bridget Jones and the New Gender Regime. 7AAYCC31 - Contested Culture: Formations . Angela McRobbie theory 1. In 1978, McRobbie contributed to Simon Frith's a pioneer essay on the patriarchal character of rock music, constituting a starting point for numerous feminist studies on popular music. All talks will be virtual. Post-Feminism and Beyond Angela Mcrobbie. In the mid-1990s, McRobbie describes the occurrence of a "complexification of backlash" towards feminism,[11] marking a decisive shift where the forces opposing gender equality and the visibility of women in positions of power blamed feminism for the rise in divorce rates, crises in masculinity and the "feminisation of the curriculum in schools". McRobbie's academic research spans almost four decades, influenced by the work of Stuart Hall and the British sociologists of the school of Birmingham in its inception, and developed from the theoretical traditions of feminism and Marxism. She regularly contributes to BBC Radio 4 Woman's Hour and Thinking Allowed, and has written for openDemocracy and The Guardian's Comment is Free. In this trenchant inquiry into the state of feminism, Angela McRobbie breaks open the politics of sexual equality and ′affirmative feminism′ and sets down a new theory of gender power. Angela McRobbie explores the cultural forces that have negated feminism as a social movement by examining the post-feminist cultural environment in, The Aftermath of Feminism: Once again McRobbie has emerged as a confident feminist scholar of gender and culture, unafraid of making theoretical U-turns and taking risks. She argued that in understanding constructions on juvenile subcultures, it was important to consider the private sphere of domesticity as much as the public scene as at the time, access to mobility and public spaces was more restricted for girls than for boys. "McRobbie perceives a "movement of women" which she recognizes as a requirement of the contemporary socio-economic system. This article presents a series of possible conceptual frames for engaging with what has come to be known as post-feminism. Post Feminist Masquerade ANGELA MCROBBIE By Kiara Clemente What is Post Feminism? Everywhere feminism seemed – in Angela McRobbie’s (2009) famous formulation – to be ‘taken into account’ yet ‘repudiated’. This approach led to papers on the culture of femininity, romance, pop music and teenybop culture, the teenage magazine Jackie and so on. Her most book The Aftermath of Feminism (2008, German edition published in 2010), draws on Foucault to decipher the various technologies of gender which are directed towards young woman as 'subjects of capacity'. Angela McRobbie. McRobbie, Angela. In particular, she wanted to investigate the problem of romance and feminine conformity connected to the everyday phenomena of girls magazines. [7] By downplaying boyfriends and husbands-to-be, and instead emphasising self-care, experimentation, and self-confidence, to McRobbie girls' magazines seemed evidence of the integration of feminist common sense into the wider cultural field. Duke University Press, pp. [17], The references used may be made clearer with a different or consistent style of. She is a Professor of Communications at Goldsmiths College, University of London. 1. My use of the term sexual contract in this context is cultural rather than legalistic, and to be understood as a provision to young women on behalf of government including education, employment, control … The second part of Angela McRobbie’s “Post Feminism and Popular Culture” uses her critical agenda in analyzing the film “The Bridget Jones Diary” in a manner that illustrates her argument that post feminism is shaping the way women are portrayed in recent popular culture. McRobbie, Angela (1980). The sociologist Angela McRobbie, of Goldsmith College, has analyzed the backlash to feminism. For Angela McRobbie, author of The Aftermath of Feminism: Gender, Culture and Social Change (2009), the third wave re-appropriation of “girlie” described by Baumgardner and Richards is indicative of a deeply problematic attitudinal shift among young women, a shift that can broadly be termed “post- This article presents a series of possible conceptual frames for engaging with what has come to be known as post-feminism. In: Diane Negra and Yvonne Tasker, eds. 184 pp. Her thesis on Jackie magazine was published, re-printed and translated into several languages. [3] However, cultural shifts in gender soon caused her to reconsider some of her earlier arguments. For McRobbie, contemporary popular culture expresses what has been termed "post feminism". [4] McRobbie contends that Marxism and psychoanalysis would have provided a much wider set of possibilities for understanding sexuality, desire and pleasure, in particular, the ISAs essay by Althusser had opened up a whole world for media and cultural analysis through ideology and interpellation. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. In "Post Feminism and Popular Culture" (Feminist Media Studies 4, 2004) feminist cultural researcher Angela McRobbie argues that popular culture during the 9o's is characterized by a set back from the achievements of the feminist movement. Girlhood and the Contradictions of Femininity across Three Generations, REVISITING GIRLS’ STUDIES Girls creating sites for connection and action, DIY Queer Feminist Subcultural Resistance in the UK, For White Girls Only? (2010, Evelyn Puga Aguirre-Sulem). In the mid-1980s, McRobbie became interested in debates about decoding and analysing the representation of over-sexualised images, stereotypes and advertising in the media. Enter the email address you signed up with and we'll email you a reset link. "Young women and consumer culture: an intervention", "Elections to the British Academy celebrate the diversity of UK research", https://en.wikipedia.org/w/index.php?title=Angela_McRobbie&oldid=1004314979, Academics of Goldsmiths, University of London, Wikipedia references cleanup from September 2020, Articles covered by WikiProject Wikify from September 2020, All articles covered by WikiProject Wikify, Wikipedia external links cleanup from December 2020, Wikipedia spam cleanup from December 2020, Wikipedia articles with SUDOC identifiers, Wikipedia articles with Semantic Scholar author identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, Popular culture, contemporary media practices, and feminism, This page was last edited on 2 February 2021, at 00:50.
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